Research Paper on Indian Retailing Sector: Op...

Research Paper on Indian Retailing Sector: Opportunities and Challenges

Author Name : Ms. Geeta

ABSTRACT

The retail industry in India is fastest growing industry. Market liberalization and changing consumer behavior have sown the seeds of a retail transformation. Fast growing Indian retailing is imparting the consumer preferences across the country. Today retailing is largest contributing sector to country’s GDP i.e. 10% as compared to 8% in China, 6%in Brazil. Modern retailing is very much capable of generating employment opportunities for 2.5% million people in 2010 in various retail operations and over 10 million additional work force in retail support activities organized retail which presenting account for only 4-6 % of total market is likely to increase its share to over 30%. It offers huge potential for growth in coming years. India is becoming most favored retail destination in the world. The future of retail industry in India looks promising with the growing of the market, with the govt. policies becoming more favorable and emerging technologies facilitating operations.

Keywords: Retail, organized sector, unorganized sector, opportunities, challenges