Role of Digital Marketing in Indian Real Esta...

Role of Digital Marketing in Indian Real Estate Sector after Covid-19 pandemic

Author Name : S. Anitha

ABSTRACT The COVID-19 pandemic will undeniably transform the way we live and work for the predictable future, and new trends will emerge that will become part of our new normal. In the Indian circumstance, the impact of COVID-19 outburst appears devastating. With the national GDP falling into negative numbers, the country seems like facing one of its horrible economic recessions. The real estate sector reached the lowest of lows during the nearly three-month national lockdown. The real estate industry in India has experienced a slowdown in the advancement of projects under construction and delayed consumer decisions to purchase the properties. Some of the key players in the industry from real estate developers to agents, and property owners are all taking numerous steps to persist in business, prompt sales, and minimize losses from the recent slowdown in the real estate market.Some of these steps include changing their operations online and also arranging for virtual house viewings to the property buyers, with the expectation of concluding deals over the Internet. Digital marketing, thus, has asignificant role to play more than ever during Covid-19.