International Journal of All Research Education & Scientific Methods

An ISO Certified Peer-Reviewed Journal

ISSN: 2455-6211

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Role of Digital Marketing in Modern World

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Role of Digital Marketing in Modern World

Role of Digital Marketing in Modern World

Author Name : Priyal Gordiya

DOI: https://doi.org/10.56025/IJARESM.2023.1201242930

 

ABSTRACT: We are in the era of digital revolution where electronic devices and internet are the mediums through which information is shared across the world. This article reviews the secondary data published by researchers on the topic of digital marketing. The article brings different examples of the role &Insights of trends as well as discussion on the capability of digital marketing in the field of technology and innovation and how it is influencing customer behaviour and perception through social media in the modern world and how it helps in pursuing them to buy the product.