Strategizing Residential Property Sales: The ...

Strategizing Residential Property Sales: The Impact of Developers on Client Satisfaction and Market Cycles on Pricing

Author Name : Ms. Aarushi Gupta, Prof. Ashish Shrivastava

ABSTRACT This research paper explores the strategic role of developers in enhancing client satisfaction within the residential real estate sector, while also analysing the influence of market cycles on property pricing. The study examines the critical factors that contribute to customer satisfaction, such as quality of construction, timely project delivery, and transparent communication. Additionally, it investigates how economic conditions, supplydemand dynamics, and investor behaviour affect pricing strategies in the real estate market. Through a combination of qualitative and quantitative research methods, including surveys and case studies, the study provides insights into how developers can balance these factors to maintain competitiveness and client loyalty. The findings suggest that a client-centric approach, coupled with flexible pricing strategies, is essential for success in this cyclical industry. The article ends with recommendations for manufacturers to strengthen their market position by focusing on quality, communication and strategic pricing in response to market fluctuations.