“Streaming Services and Entertainment Consu...

“Streaming Services and Entertainment Consumption Patterns in India”

Author Name : Ravi Bhushan Thakur

ABSTRACT: The advent of streaming services has revolutionized the entertainment industry, reshaping how individuals consume and engage with content. This comprehensive study explores the intricate interplay between streaming services and entertainment consumption patterns, analyzing the multifaceted dynamics that influence viewer behaviors and preferences. Drawing from a diverse range of academic literature, industry reports, and empirical data, this research offers a nuanced understanding of the evolving landscape of modern entertainment consumption.