The Impact of Artificial Intelligence on Cons...

The Impact of Artificial Intelligence on Consumer Behavior in E-commerce: A Review and Prospects

Author Name : Muhammad Sarim Nadeem.

ABSTRACT This article examines the transformative impact of artificial intelligence (AI) on e-commerce, focusing on its influence on consumer behavior and business operations. Through a comprehensive review of scientific literature, the paper identifies the dual-edged nature of AI in e-commerce, highlighting its ability to enhance customer service, personalize shopping experiences, and optimize operational efficiency, while also addressing the challenges it poses, including ethical considerations and the potential disruption of traditional work paradigms. By analyzing the interaction experiences between consumers and AI, including data collection, classification, delegation of authority, and social experience, the study underscores the complexity of AI's integration into consumer interactions and its role in reshaping the e-commerce landscape. Furthermore, it explores innovative AI applications in e-commerce, such as seasonality forecasting, purchase personalization, and fraud prevention, and discusses AI's emerging role in content creation, demonstrating AI's critical contribution to the evolution of e-commerce and its significance in driving future growth and innovation in the sector