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The Study on Role of Meme Marketing in Shaping Viewer Preferences on OTT Platforms
Author Name : Monish. L, Dr. S. Umamaheswari
ABSTRACT In today's digital world, meme marketing has transformed into a potent weapon for promoting Over the Top (OTT) platforms. Memes are visual representations of comedy and relatability. They assist brands to understand the public's desires and preferences while also keeping up with the most recent trends. Platforms like Amazon Prime, Netflix, and Jio Hotstar use memes to increase organic reach and build brand awareness.