Understanding Customer Satisfaction with Gree...

Understanding Customer Satisfaction with Green Products: A Gender-Based Analysis

Author Name : Babitha B

ABSTRACT This research paper delves into the intricate dynamics of customer satisfaction with green products, with a particular focus on examining the influence of gender and customer awareness on satisfaction levels. As the demand for environmentally friendly products continues to grow, understanding the factors contributing to customer satisfaction becomes imperative for businesses aiming to cater to the evolving needs of environmentally conscious consumers. The study adopts a quantitative approach, utilizing surveys to gather data from a diverse sample of consumers. The primary objectives of the study are twofold: firstly, to investigate the level of customer awareness regarding green products, and secondly, to explore the relationship between gender and satisfaction levels with green products. The investigation into customer awareness seeks to assess the extent to which consumers are informed about the availability, benefits, and attributes of green products. Through survey questions probing knowledge, attitudes, and behaviors related to green consumption, the study aims to uncover insights into the prevailing level of awareness among consumers. Furthermore, the study examines the influence of gender on customer satisfaction with green products. By analyzing survey responses and satisfaction ratings across different genders, and demographics, the research seeks to identify any significant disparities or trends in satisfaction levels. Understanding how gender may impact satisfaction can provide valuable insights for businesses in tailoring their strategies and product offerings to effectively target diverse consumer segments. The findings of this research contribute to advancing our understanding of customer satisfaction in the context of green products, shedding light on the interplay between gender, awareness, and satisfaction levels. By elucidating these relationships, businesses can refine their strategies to better meet the needs and preferences of their target audience, thereby fostering greater consumer engagement and loyalty towards green products. Ultimately, the study aims to contribute to the promotion of sustainable consumption practices and the advancement of environmental stewardship initiatives.