"Understanding of Consumer Perception: Study ...

"Understanding of Consumer Perception: Study of Social media”

Author Name : Dr. Sameer Narang, Dr. Satinder Kumar

ABSTRACT

Social Media Marketing is a method by using social media site to attain the attention of people. These programs concentrate on developing a content which will attract the attention of the readers in social media and make them to share the contents in their social networking site. When the information about a product / service / brand / company is shared in a social media by a user, it is reshared by many users in other social networks and when the information is shared by a trustworthy source, it becomes appositive promotion for the product than the promotion done through paid sources. This shows the power of social media marketing. The key benefit of social media marketing is that the like-minded people with common interest are able to locate each other. In the present paper examination of the consumers (millennial) decision making process on social media platforms has been done.For this purpose the factor analysis technique is used

Keywords:   Social media marketing, millennials, Customer