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Green Entrepreneurship Advent of Green Entrep...

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Green Entrepreneurship Advent of Green Entrepreneurs – Paradigm to Environmental Development

Author Name : Dr. M. Thamizhselvi

ABSTRACT The growing global apprehension on climate variation and sustainable development lead to paradigm shift in Indian markets. Growing consciousness on environment protection and green economy has absolutely changed the customers fondness in choosing the products. Consumers started preferring green products over traditional products. As a result, many organizations started innovating and redesigning their product with green perspective. Thus, the concept of Green entrepreneurship slowly and progressively establishing strong hold in the Indian market. The main objective of this study is to explore the concept of green entrepreneurship. The study also aims to figure out the recent development or initiates taken by the organizations while implementing green entrepreneurship.