A Study of Consumer Perception of Digital Pay...

A Study of Consumer Perception of Digital Payment

Author Name : Gobinda Mohanty

ABSTRACT

Propelled by recent policy initiatives and technological developments, India’s digital payment system could be a promising success story within the creating. At a similar time, the info conjointly points towards AN increasing usage of money. whereas mixture country-level knowledge will indicate overall preferences of voters, we tend to use a unique on-line survey-based dataset to grasp however factors like ‘perception’ and ‘trust’ in digital payments, and skill with on-line frauds, have an effect on the payment behavior of customers. whereas demographic factors like age, gender and financial gain area unit relevant factors that confirm this selection, we discover compelling proof that a person’s usage of digital payment ways is influenced by her perception of those instruments, yet as her trust within the overall payments framework and industry generally. we discover that the degree to that past- experience with on-line fraud deters usage of digital payments varies with the aim of the dealing.