A Study on Brand Value and Its Influence Bu...

A Study on Brand Value and Its Influence Business Growth

Author Name : Akash. S, Anisha. J

DOI: https://doi.org/10.56025/IJARESM.2025.1305250130

ABSTRACT This research explores the relationship between brand value and firm growth: A study of Manufacturing Industry. While brand equity is now widely accepted as a key determinant of customer loyalty, investor confidence, and financial performance in an exceedingly competitive global market. Drawing upon 120 survey responses, and examined through rigorous non-parametric tests such as the Chi-Square Test and Spearman’s Rank Correlation, the study finds that brand value and our five key business outcomes – market growth, acquisition of customers and cost of for capital, having positive relationship. The results indicate that Tata International’s focus on quality, innovation and ethical processes have contributed to a positive brand image, domestically as well as abroad. The study findings suggest a continual need to invest in brand management, digital engagement, sustainability and a consumer focus in order to remain competitive and deliver sustainable business growth. The study has some strategic implications which may help in developing a brand in international markets.