A Study on Consumer Preference and Satisfacti...

A Study on Consumer Preference and Satisfaction towards Himalaya Herbal Products with Special Reference to Coimbatore City

Author Name : Ruthra. V, Prof. M. Vadivel

ABSTRACT This study investigates consumer preferences and satisfaction regarding Himalaya herbal products in Coimbatore city. It aims to identify factors influencing consumers' choices and their level of satisfaction with Himalaya products. The study contribute to understand the local market dynamics and offer insights for both consumers and the company to enhance product appeal and customer satisfaction in the region. Understanding the unique factors driving customer satisfaction in this region can contribute to strategic marketing and product development decisions. The findings indicate that Himalaya Herbal products are preferred by consumers because of their high quality, efficacy, and natural ingredients. Additionally, most Himalaya herbal product users are happy with the way the products work, with skincare, haircare, and digestive health being the most popular categories.