“A Study on Customers’ Satisfaction towar...

“A Study on Customers’ Satisfaction towards Reliance Jio-4G Services with Special Reference to Erode City”

Author Name : Dr. S. Subhasheela, P. Rathi Preethi

ABSTRACT Customer satisfaction is the best way of measuring how likely a customer will make a purchase in the future. A satisfied and happy customer brings more individuals and eventually leads to the growth of the organization. Growing businesses are more likely to prioritize customer’s fulfillment. With the entry of Reliance Jio 4G networks all cellular wireless standards are overturned in the telecom market. The entire telecom sector underwent a major churn with the introduction of high speed internet services under 4G spectrums which began a new era. The present study is an attempt to understand the telecom industry and customer satisfaction towards Reliance Jio with respect to network coverage, speed, price, call center responsiveness, call drops, effectiveness of Reliance Jio in Erode city. The study is based on primary data collected from the respondents through a structured questionnaire and secondary data collected from the Reliance Jio website, other related magazines and articles. . From the study it is found out that the major problem faced by customers with respect to jio services is network coverage. Thus Reliance Jio strives to provide cost effective quality services, affordable and competitive call tariffs for connectivity at various levels in order to satisfy their customers. Providing a high service quality leads to greater customer satisfaction which is equal to enhancement in customer loyalty.