A Study on Employee Retention Strategy in the...

A Study on Employee Retention Strategy in the Business Process Outsourcing Sector

Author Name : Gajjela Ruchitha

QWL is short form of Quality of Working Life, Quality means what something is like or how good or bad something is. BPO (Business Process Outsourcing) is the assignment of responsibility of one or more IT-Enabled Services to a service provider that in turn owns, administers and manages the selected process based on defined and measurable performance criteria. BPO is one of the quick growing sectors of the IT-Enabled Services (ITES) in India in general and Hyderabad in particular. National Association of Software and Services Companies (NASSCOM) reported impressive Compound Annual Growth Rate (CARG) in the BPO sector in the India. Quality of Working Life, an employee is said to be satisfied if he has quality life with better standard of living, better lifestyle and good work life balance. During the past few years’ researchers focused on QWL more from the perspective of the employees and fulfilment of their needs rather than focusing on the differentiated work culture from the place of actual work. The purpose is to bring the following, 1. To identify negative impacts of the work culture. 2. Problems faced by the techies of BPOs in Hyderabad. Scope: Deals with QWL in BPO employees in Hyderabad, Telangana. Limitations: Limited to Hyderabad and Secunderabad cities. Implications: The findings and directions for further studies are discussed