A Study on Investors Perception towards Mutua...

A Study on Investors Perception towards Mutual Fund at Icici Bank

Author Name : Dr. Rekha N Patil, Ashwini Reddy

DOI: https://doi.org/10.56025/IJARESM.2023.1192321

ICICI Bank, officially known as the Industrial Credit and Investment Corporation of India Bank, is one of India's premier private sector banks. Established in 1994, the bank has grown to become one of the largest and most respected financial institutions in the country. With its wide range of banking and financial products and services, ICICI Bank caters to the diverse needs of retail and corporate customers, making it a significant player in India's banking sector. The Mutual Fund Industry is experiencing rapid growth within the Indian Financial Markets. These funds have emerged as significant vehicles for gathering savings, particularly from small and household savers, to invest in the capital market. The inception of Mutual Funds in the Indian Capital Market dates back to 1964, aiming to offer the advantages of risk diversification, assured returns, and professional management. Recent times have witnessed a remarkable surge in investments in mutual fund instruments.