A Study on Online Discount Coupon

Author Name : Vyshnavi. A, Dr. Asha S, Khyati Agarwal, Sayam Jain, Het khachariya, Aswath, Soujany

ABSTRACT

Coupons are a common sales promotion tactic that marketers employ. While there has been a lot of research on coupons, including their profitability, design, and rate of redemption for higher sales, there have been relatively few attempts to compile the existing material into a review. Discount codes are customised or widely available codes that are made available to clients as a purchase incentive and lower the cost of an order. Discount codes can be a useful tool for e-commerce businesses to draw clients and promote repeat business. A coupon code, often known as a promo code, is a unique string of characters used on e-commerce websites to receive a special deal or a discounted price on an item.

Keywords- Coupons, Discount, Price, Online