A Study on Talent Management Strategies under...

A Study on Talent Management Strategies under Hr Practices in Amazon, Coimbatore

Author Name : Ms. V. Preethika, Mr. Dhanush Kumar R

ABSTRACT Talent management has become a critical component of Human Resource (HR) practices in global organizations, particularly in technology-driven companies like Amazon. This study examines the talent management strategies implemented at Amazon’s Coimbatore branch, focusing on recruitment, employee engagement, performance management, and retention practices. By leveraging advanced HR analytics, artificial intelligence, and data-driven decision-making, Amazon ensures a dynamic and effective workforce management system. The research employs qualitative and quantitative methods, including employee surveys, case studies, and HR policy analysis, to assess the effectiveness of these strategies. Findings indicate that Amazon’s talent management framework enhances workforce productivity, job satisfaction, and organizational success. The study also highlights challenges such as high-performance expectations, work-life balance concerns, and the need for continuous learning opportunities. This research contributes to a deeper understanding of how strategic HR practices drive employee development and business growth in multinational corporations.