A Study on The Role of Technology in Business...

A Study on The Role of Technology in Business Management

Author Name : Yogitha S, Dr. Sumbul Samreen

ABSTRACT : The study aims to investigate the impact of technology on business management practices. It explores how technological advancements have revolutionized various aspects of business management, including operations, marketing, human resources, and decision-making processes. This research analyzes the adoption of technology in different industries, its influence on efficiency, productivity, and competitiveness, as well as the challenges and opportunities associated with its integration. Furthermore, the study also examines the role of emerging technologies such as artificial intelligence, big data analytics, and blockchain in shaping the future of business management. The findings of this study provide valuable insights for businesses seeking to leverage technology for strategic management and sustainable growth.