Analysis of Regression Algorithms for Predict...

Analysis of Regression Algorithms for Prediction of Purchase Behaviour of Customer

Author Name : Mausam Agrawal, Riken Gala, Rohan Kalantri, Prof Mitchell D’Silva

ABSTRACT: Data mining has a number of implications today, especially in the field of marketing. Analysis of sales data can help marketers gain insights in customer purchase behaviour while also helping them with their financial planning, inventory management, etc. Marketers look for ways to improve customer retention and offer personalised deals to customers based on the analysis of purchase behaviours. This paper aims to compare different models to predict the purchasing power of customers against various products for creation of personalized offers for customers against different products.