Behavioural Finance Insights into Mutual Fun...

Behavioural Finance Insights into Mutual Fund Investment

Author Name : Kiran Prakash Sing Rajput, CA Prof. Seema Korgaonkar

ABSTRACT This research paper examines the influence of behavioural finance on investment decision-making in mutual funds. Integrating primary data from surveys and secondary data from literature reviews, the study explores how psychological factors, biases, and heuristics affect investor behaviour. Key findings highlight the significant impact of behavioural biases such as overconfidence, herding, and loss aversion on investment decisions. The paper emphasizes the need for enhanced financial literacy to improve investor outcomes and suggests areas for future research, including the impact of emerging financial technologies on investor behaviour