Career Aspirations of Generation Z in the Dig...

Career Aspirations of Generation Z in the Digital Age: A Mixed-Methods Study on the Influence of Digitalization

Author Name : Sora Pazer

ABSTRACT The career aspirations of Generation Z are increasingly shaped by digitalization, with a strong preference for flexible, digital, and location-independent careers. This mixed-methods study explores these aspirations among 87 young individuals aged 15-27, combining quantitative survey data with qualitative content analysis to provide insights into career preferences and motivations. Results reveal a significant inclination toward digital and social media-related professions, with a notable emphasis on work-life balance and autonomy. While digital careers are attractive, the perceived feasibility decreases with age, reflecting a developmental shift toward more realistic career expectations. The findings underscore the impact of social media on career aspirations and highlight the need for career counseling that addresses the risks and challenges of digital career paths. The study also discusses implications for education and policy, aiming to support young people in navigating an evolving career landscape