Comparative Analysis of Cobranded Credit Card...

Comparative Analysis of Cobranded Credit Cards

Author Name : Ms. Sonali Chaudhary, Prof. Seema Korgaonkar

ABSTRACT In recent years, co-branded credit cards have emerged as powerful tools for enhancing customer loyalty and engagement through strategic partnerships between credit card issuers and retail brands. This study, titled "Comparative Analysis of Co-branded Credit Cards," investigates the dynamics and value propositions of these financial products. By examining the benefits, rewards structures, fees, interest rates, and customer satisfaction levels of various co-branded credit cards, the research aims to provide a comprehensive market analysis. The study delves into specialized rewards such as enhanced cashback rates, loyalty points, travel perks, and exclusive discounts, all designed to cater to the partner brand's customer base and foster deeper brand loyalty. Additionally, it evaluates the financial aspects, including annual fees, transaction fees, and interest rates, to determine the competitive value propositions of different cards. Through surveys, interviews, and customer reviews, the project assesses user satisfaction with rewards redemption, customer service, and overall benefits. The research also identifies current market trends, consumer preferences, and innovative strategies in the cobranded credit card sector. By synthesizing data from official sources, financial reports, and direct customer feedback, this comparative analysis aims to equip consumers with the knowledge to make informed decisions and provide stakeholders with insights to optimize their offerings in a competitive financial landscape.