Consumer Perception towards Jonsons Baby Prod...

Consumer Perception towards Jonsons Baby Products with Special Referance to Tirupur City

Author Name : Ms. T. Deepika, Ms. B. R. Priyadharshini

ABSTRACT Consumer perception plays a vital role in the success of brands, especially in the baby care industry, where trust, safety, and quality are top priorities for parents. Johnson’s Baby has long been a market leader, offering a wide range of baby care products designed for delicate infant skin. However, consumer expectations and market dynamics continue to evolve, making it essential to assess how consumers perceive Johnson’s Baby products in terms of quality, price, safety, packaging, and availability. To analyze consumer preferences, satisfaction levels, and the factors influencing their purchasing decisions regarding Johnson’s Baby products. The findings of this study will provide valuable insights for Johnson’s Baby to enhance its product offerings, strengthen consumer trust, and refine marketing strategies to meet evolving customer expectations. By understanding the key factors that shape consumer perception, the brand can maintain its strong market presence and continue to be a preferred choice among parents and caregivers.