Credibility Crisis in Indian Media

Credibility Crisis in Indian Media

Author Name : Ms. Debjani Roy Chowdhury, Dr. Sanjai Kumar Srivastava

ABSTRACT

There has been a sharp decline in accountability and credibility along with the media's unparalleled development in India, including the unregulated social media market. India's media, particularly the broadcast media, is going through an unheard-of crisis of credibility. Its exponential growth and declining accountability have highlighted the pressing necessity for the media to create an agenda in the current situation in order to uphold its constitutional duties.

Media plays an important role in promoting democratic and social values, raising a strong voice against political upheavals and malpractices and ensuring the spread of democracy, strengthening and good governance. But today its credibility has been questioned in front of the Indian media. With over 400 news channels, India is undoubtedly the world's most well-served news market. In this vast market, there has also been an alarming rise in phenomena like paid news, fake news, biased news and unreliable news. Most news television channels in India can be easily identified as pro-government or anti-government.

Additionally, the majority of news networks, broadcast discussion shows, comedies, and music shows as part of their regular schedule. Following the viewing of these shows, it appears that they are attempting to turn the news channel into an entertainment station. Whether it was the TRP scandal, sensational reports about the Sushant Singh Rajput case, or the alleged persecution of a community because they belong to the Tablighi Jamaat congregation, India's electronic media has been in the headlines a lot this year for all the wrong reasons. As a result, when such occurrences are brought to light, the public begins to question not just one.