Customer Perception towards Core Banking Serv...

Customer Perception towards Core Banking Services in Virudhunagar District

Author Name : Dr. P. Uma Shanthi, Dr. J. Kamatchi Eswaran

ABSTRACT

Banking is now no longer confined to the branches were one has to approach the branch in person, to withdraw cash or deposit a cheque or request a statement of accounts. In the present day competitive banking atmosphere, banks recurrently assess their services and products for providing superior services and innovative products to their customers. At the same time, the demand for modern services is continuously mounting among all the segments of customers. The banks are using new and modern means for not only to absorb but also to hold the customers and attain competitive advantage over their rivals through making customers satisfied and loyal. The findings explicate that customers of banks are satisfied with internet banking, on-line banking, electronic transfer, core banking, transfer and utility payment services.

Key Words: Customer, Bank, Satisfaction, Core banking Service.