Customer Perception towards Health Insurance ...

Customer Perception towards Health Insurance with Reference to Kottayam District

Author Name : Jithin Jose

ABSTRACT A study on customer perception towards health insurance in kottayam district was aimed to access the awareness level and source of awareness about health insurance, to identify the factors influence customers in the selection of health insurance and selection of particular health insurance company, to find out the level of satisfaction of customers. 400 respondents have been selected following the snowball sampling method. Questionnaire was used as data collecting instrument. Data were analyzed using tabulation, percentage, ranking and Likert scale. Anova test was used for testing the hypothesis. Recommendations from the study were to make necessary arrangements for all hospitals to accept health insurance cards, all diseases should be cover under health insurance policies etc. Key words: Perception, Health insurance, Coverage