Customer’s Perception towards Online Shoppi...

Customer’s Perception towards Online Shopping Applications

Author Name : Hemavathi. M, TR. Kalai Lakshmi

ABSTRACT

Customer perception is important for every company in e-commerce industry because it gives an idea about customers’ buying behavior, their loyalty towards them and also determines the idea of advertisement and communicating to the target customers. This study explains the views of customers on the influencing factors, attracting features, satisfied parameters, issues faced by customers and some of the suggestions regarding the improvement of services. The study uses Questionnaire to collect primary data from the customers. The study found that every customer has their perception towards their buying behavior but most of the customers prefer some of the features as important. The features are Home delivery, various payment methods, Easy User Interface, Discounts/Offers provided, Return and refund options, tracking of delivery items etc. Statistical tools used are percentage analysis, Chi square in spss and ANOVA in spss.

Key words: Customer, Perception, Online shopping, Shopping Applications, Attitude.