"Digitalization- Future for Kirana Stores"

"Digitalization- Future for Kirana Stores"

Author Name : Zeel K. Desai

ABSTRACT

In India's retail sector, e-commerce has made tremendous inroads: by 2025, 220 million people are projected to purchase online, and the business is forecast to rise to INR 13, 97,800 crore (US$200 billion) by 2027. Despite this, small-format vendors and neighbourhood kirana (grocery) stores still account for over 90% of India's grocery retail trade.Because of the shifting retail landscape and increasing consumer demands, these kirana businesses must quickly adopt digital technologies. This article examines huge e-commerce, and other private sector digitisation projects, as well as current concerns and ways about technology adoption among kirana store owners.

Keywords: Digitalization, Kirana Stores, Phygital, Covid-19