“Exploring Social Media Content Strategies ...

“Exploring Social Media Content Strategies Followed by Higher Education Institutions in India and Their Impact on Student’s Enrollment”

Author Name : Lokesh Kumar Prajapat, Tenzin Phentok, Tenzin Dolma, Dr. Rajinder Minhas

ABSTRACT

Technology has impacted our world and lifestyle in a very diverse manner. It has changed the way we used to think, understand and act. The advancement in technology in different parts of our life has also changed some traditional ways of doing things. Now, the assignments are just one click away, no longer need to carry boom box to listen music and many more.

In this paper we will be throwing light upon how the internet and social media has changed the way of advertisement and how it impacted the approach and role of internet and social media in enrollment of students into higher education of institutes in India.

The present study is done by asking questionnaires from students who has taken admission into higher education institutes. The purpose of this study is to get a brief idea on the social media content strategy followed by higher education of institutes in India.

Keywords: Exploring, Strategy, Higher Education Institutions, Enrollment