Impact of Social Media in Promoting Bengali F...

Impact of Social Media in Promoting Bengali Festivals: A Case Study of Kolkata Tourism

Author Name : Manoj Das, Sudhanshu Priyadarshi, Divyakshi, Vijender Noonwal

ABSTRACT Social media has greatly increased awareness of Kolkata's rich cultural legacy, which is celebrated through its colorful Bengali festivals. This study investigates how social media sites like YouTube, Facebook, Instagram, and Twitter promote these festivals and affect traveler choices. The study illustrates how social media improves visibility, engagement, and involvement in holidays like Durga Puja using surveys, interviews, and content analysis.