Knowledge, Attitude and Awareness among Dental Students on Impact of Films on Youth

Author Name : Dr. Thoutam Abhilash, Dr. K. V. N. R. Pratap, Dr. T. Madhavi Padma, Dr. V. Siva Kalyan, Dr. V. Srujan Kumar

ABSTRACT

Background: g. A significant portion of consumed media products is occupied by cinema. According to sociological surveys, going to the cinema is the most popular way of spending leisure time in India today  the audiences of cinemas are growing, the core of which are 18-24 years olds, as well as the frequency of visits—every tenth Indian However, the question of the efficiency of films remains open in psychology. In general, this is a key issue for mass communication research: how much emotion, cognition and behavior are changed under the influence of mass media. There are various concepts about this: from “theories of a .On the other hand, supporters of the opposite viewpoint point out the weak effects of mass communication, caused, for example, by the fact that people are becoming more and more subject of their mass media activity as a result of a wider variety of sources of information now and expanding their choices goes to the cinema several times a month. This study mainly aims to define knowledge level and perception regarding impact of films among dental students aging between 19 and 24 years in Mamata Dental College.