Online Vs Offline Marketing: Which Mode Gener...

Online Vs Offline Marketing: Which Mode Generates A Larger Customer Base

Author Name : Dr.Sana Saima, Tanish N, Vaibhava Kumar Jv, Sujal Sarasvadiya, Sujal Bhojani, Tanuj Kothari

ABSTRACT: The research paper sets out to conduct a thorough analysis of the efficacy of both online and offline marketing strategies in expanding customer bases. By delving into key metrics like reach, engagement, cost-efficiency, and conversion rates, it aims to offer valuable insights into the relative strengths of these two channels. Through an exhaustive review of existing literature and meticulous data scrutiny, the paper intends to shed light on the intricacies of contemporary marketing methodologies. Ultimately, it seeks to furnish actionable recommendations tailored for businesses keen on enhancing their marketing endeavours. The juxtaposition of online and offline strategies within this study promises to elucidate the evolving landscape of marketing practices, equipping businesses with the knowledge needed to navigate and thrive in today's competitive market environment.