Relevance of Abraham Maslow's Theory to Cont...

Relevance of Abraham Maslow's Theory to Contemporary Consumer Behavior

Author Name : Akash S. Meshram

ABSTRACT This research paper explores the relevance of Abraham Maslow's Hierarchy of Needs theory to contemporary consumer behavior. By examining current market trends and consumer preferences, the paper aims to demonstrate how Maslow's theory continues to offer valuable insights into understanding consumer motivations. The analysis covers various sectors, including technology, luxury goods, and everyday products, to highlight how businesses can leverage Maslow's theory to better meet consumer needs.