Retail Banking in India: Opportunities & Chal...

Retail Banking in India: Opportunities & Challenges

Author Name : Mayank Raj, Dr. S. K. Arsiya

ABSTRACT

Retail Banking is the most visible face of banking for the general public. Retail Banking refers to provision of banking products & services offered to individual customers, especially for non-entrepreneurial purposes. Retail Banking involves offering of products both side of the balance sheet. Additionally, retail banking also involves offering of credit cards, depository services and other banking financial services like: insurance products, capital market products etc to an individual. This paper deals with various aspects of retail banking in India, especially the Opportunities & Challenges.

Keywords: Banking Products & Services, Retail Banking, Credit Card, Loans, Deposits