Strategic management: An indispensable part o...

Strategic management: An indispensable part of planning

Author Name : Dr. Neelam Maggu

ABSTRACT Strategic management is the management of an organization’s resources to achieve its goals and objectives. Strategic management is a relatively youthful discipline that has steadily matured over the past fifty years. The field has become consolidated over this period, while simultaneously expanding the range of topics analysed and research methodologies used. Different theories and approaches, addressing different research topics, have been developed to explain the reasons underlying firms’ competitive advantage and success. The paper highlights the strategic planning framework used in India to get competitive advantage in a market place.