The Effect of Color Psychology in Marketing

The Effect of Color Psychology in Marketing

Author Name : Dr. Sanjay Kumar Padhy, Dr. P.S. Subhaprada

ABSTRACT

The study of color as a determinant of human behavior is known as color psychology. The links between environmental stimuli and color is a highly complex process which is impacted by a large numbers of factors including culture, religion, natural environment, gender, race, and nationality. It is very important to study the psychology of color manipulation and color use of prior Promoting a business through marketing and advertising campaign. This is because of a color can represent many different energies, emotions, and feelings. Color is foundational to the visual identity of your brand in all it expressions and excellence-logs, packaging, products, environments, and all forms of marketing communication.

Keywords:  Psychology of Color, Marketing, Advertising, Brand, Consumer, Culture