The Scope and Importance of Event Management ...

The Scope and Importance of Event Management and Marketing in the Present Scenario

Author Name : Ms. Dona K Sebastian

ABSTRACT

Events have always been important for corporate houses, non profit organisations, and government sectors as well as for individuals. Events are important for organisers because the future marketing places are basically developed on the basic of feedback received by the organisations at the time of event. Marketing Guru Philip kotler, defines "events as occurrences designed to communicate particular messages to target audiences". An event is a live-multimedia package carried out with a preconceived concept, customised  or modified to achieve the client objectives of reaching out and suitably influencing the sharply defined, Specially gathered target audience by providing a complete sensual experience and avenue for to way interaction. An event is a package so organised us to provide, reach and live interaction between the targets audience and the client to achieve the designed impact. The population of the target audience that the event is exposed to is called the reach for the event. The live interaction process facilitates communication between the client and the audience. Events have therefore also been termed as experimental marketing.