The Study on the Role of Digital Platforms in...

The Study on the Role of Digital Platforms in Empowering Rural Entrepreneurs

Author Name : Dr. S. Ambika, Bala Suriya S

ABSTRACT Rural entrepreneurship has emerged as a major driver of social transformation and economic growth in the rapidly evolving digital age. Digital platforms have revolutionized traditional business models by giving rural entrepreneurs access to state-of-the-art tools and resources that expand their reach and boost operational effectiveness. Increased market accessibility through e-commerce platforms, economical social media marketing, and smooth financial transactions made possible by digital payment systems are some of the main opportunities. Additionally, digital platforms help rural businesses compete with their urban counterparts by facilitating knowledge exchange, worldwide networking, and collaboration.