The Transformative Role of Employee Value Pro...

The Transformative Role of Employee Value Proposition in AI-centric Startups

Author Name : Arjun Deshpande, Dr. Urmila Itam

ABSTRACT: In the age of Artificial Intelligence (AI), re-evaluating and re-engineering business and management practices has become essential for sustainable growth and competitive advantage. This study examines the transformative role of EVP (Employee Value Proposition) in startups, especially in AI-based environments.Startups operating in an AI environment face unique challenges in talent acquisition and retention, enhanced by rapid development. technological development and tough competition. The article argues that a strategically crafted EVP can be a key tool for startups to effectively address these challenges.Based on empirical data and case studies, this study explores how startups can leverage EVP to attract, engage, and retain AI talent. . that is not only technically savvy, but also in line with the company's AI-driven vision and values. In addition, the article examines the relationship between a strong EVP and improved employee engagement, motivation, and overall organizational performance in AI-focused startups.In addition, this study emphasizes the importance of EVP in guiding startups to develop AI.